Ghana is a relatively fast-growing smartphone market in West Africa. It has a young population and rising middle class that wants more advanced 4G and 5G models.

Transsion is the clear leader in Ghana right now. Its sub-brand, Itel, is no.1 in the country in H2 2021. Infinix and Tecno, its other sub-brands are 3rd and 4th. Samsung is their only credible challenger. Apple iPhone is a rounding error. Ghana consumers like affordable models at low prices.

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