Devices > Handset Country Share Blog

Q2’21: Smartphone Online Channel Share at Highest ever in India

by Rajeev Nair | 8月 04, 2021

Online channel share of the Indian smartphone market scaled to a new high (at its highest ever), in Q2 2021. In a quarter, challenged by the second wave of COVID, both consumers and smartphone vendors took to online as the preferred medium of distribution. Detailed analysis and estimates from our most recent report is available here from the Smartphone Country Share Tracker (SCST) Service.

India Smartphone market declined by -15% sequentially in Q2 2021. Xiaomi, Samsung and Vivo were the top three vendors by volumes. What has been the channel strategy for key vendors? What are the channel trends? How have the eight of the sub channel segments fared?

                     India Online channel _ Q2 21

Additional reports :

1.India Smartphone Vendor and OS Marketshare: Q2 2021 (

2JioPhone Next, Aspirations, Impact? (

Previous Post: Q2’21: India Smartphone Market Slows Amidst Pandemic’s Second Wave | Next Post: Xiaomi to Rise to No.1 in Spain and Russia Smartphone Market

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left