Apple is commencing the manufacturing of its flagship iPhone 12 in India. The move comes as it begins to find feet in the world’s second largest market. Our latest report on the India smartphone market and Apple’s performance is available here from the Smartphone Country Share Tracker (SCST) Service.

Apple has been refocusing on the India market and has made multiple moves in the recent times including opening of its online store in the country, its push ahead with the more affordable iPhone SE. Its market shares subsequently have witnessed a sharp rise in Q4 2020.

Apple’s continued investment into the Indian market is another boost to its growing phone manufacturing stature. The country has emerged as a top manufacturing destination for mobile ecosystem in recent time as has been captured by our manufacturing report, available here.

Which iPhone models have driven Apple’s volumes in India in recent times? Check our model report here.

With such renewed focus on the India market can Apple dominate the premium segment here?

What more would it take from Apple to replicate its global performance in India?