New research from our Country Share Tracker (CST) shows Xiaomi has quadrupled its smartphone revenue share to a record high of 8% in Western Europe in the second half of 2020.

Xiaomi's rise in Europe is quite spectacular. From nowhere, it has soared overnight to become a top-tier smartphone brand. Affordable Android models, aggressive retail distribution and a strong online presence are the keys to its success.

Xiaomi is not alone in Europe. OPPO, Realme and others are also leaping up the charts.

Clients can view our extensive report on smartphone REVENUE and price by vendor by region here.