According to the recent tweet posted by Xiaomi Japan, it is almost certain that Xiaomi starts to sell its branded smartphones from December 9, 2019 in Japan.

Xiaomi is selling their smartphones in all continents except North America, but Japan has been a hidden territory for this Chinese vendor, but Xiaomi has finally decided to enter into the country from Q4 2019.

A number of Chinese OEM's including Huawei, ZTE, Oppo and others are already doing smartphones business in Japan, but Huawei is losing the momentum while ZTE and Oppo remain niche at the moment. 

Could Xiaomi do something different in this Apple-dominated country with their smartphones? Strategy Analytics has been tracking the Japanese smartphone market for long with report 1 and report 2, and could suggest the optimized recommendations as to how to effectively put their steps forward.