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Q2’19: Online Smartphone Channel Dominance Grew in India

by Rajeev Nair | 8月 07, 2019

With multiple sales discount schemes run by eCommerce platforms and smartphone vendors, online channel dominance of the smartphone segment, grew in India, in Q2 2019. Our detailed report on channels and smartphone distribution is available here, from the Smartphone Country Share Tracker (SCST) Service.

Smartphone vendors in the country, have been seeking increased control of both online and offline distribution. The top vendors aim to have a more balanced distribution layout when compared to the smaller or the upcoming ones. They have been open to experimenting with multiple retail formats.

The report provides detailed channel analysis by quarter, for the overall market and also by smartphone vendors in India. It should be a valuable tool for existing and new smartphones vendors, channel partners, mobile ecosystem players and other stakeholders who are to actively engage in the growing Indian market.

smartphone retail India

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