2018 has witnessed the vendors going all out in the fast growing India smartphone market. As the festive season approaches, the battle for top five position further intensifies. Here is our take on how this is getting played out between top vendors.

What are the implications of this steady consolidation in one of the fastest growing major smartphone markets? What trends has this led to? Is a shakeout inevitable?.. and if yes who could be on the way out?  How can the smaller and local vendors survive this phase?