Apple would have to think beyond just subsidizing the iPhone, if it intends to grow in the Indian market. Our recent insight report from the Handset Country Share Tracker (HCST) Service, considers multiple strategic options that Apple could pursue, to grow seriously in India, in 2018.

We recommend Apple to be aggressive in all its 4 Ps, if it wants to deliver double-digit growth and beat the Chinese competition in the world’s third largest smartphone market. The five core strategies highlighted in the report should help the vendor to actively engage, the Urban Indian Middle Class consumer.