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OLED Smartphone Likely to Be World's Best-Seller from Q4 2017

by Woody Oh | 9月 30, 2017

Handset Country Share Tracker (HCST) is tracking the global best-selling smartphones each quarter, and we estimate that smartphones with OLED display panel will remain best-selling devices for a while from Q4 2017.

OLED technology is gaining traction these days, and Apple put the accelerator on the trend by planning to launch its first AMOLED iPhone X from upcoming November. Why Apple changed its LCD-driven strategy? And, will other smartphone vendors follow suit and plan to unveil more OLED-based smartphones? What would be the fundamental reasons behind this phenomenon?

We believe that some of the current noteworthy trends happening in the global smartphone market, such as (1) display shift from LCD to OLED, (2) removal of 3.5 mm headphone jack and (3) OEM's push for new processor core for AI-specific services are all correlated to some extent, signaling the advent of the new smartphone eco-system, and our newly published report touched upon this trend briefly from OLED smartphone perspectives.

OLED Smartphone is Rising in Major Countries

AMOLED vs Battery

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