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Who Would Need to Buy Fujitsu Smartphone Business?

by Woody Oh | 8月 22, 2017

It is reportedly said that Fujitsu, a Japanese mobile phone maker, is considering either to sell its mobile phone business to other companies or to have alliance with them. The probable candidates would include a few investment firms based in Japan and UK, and smartphone makers including Lenovo and Huawei.

Though the current Fujitsu smartphone business is somewhat limited to its home Japanese market, it is highly likely that one of Chinese vendors would want to utilize Fujitsu brand name, distributional presence and other property as a few Chinese vendors including Huawei, ZTE and Lenovo-Motorola are spending more resources for mobile business in Japan.

Fujitsu has been struggling to make profits in handset business due to little market presence outside of Japan and stagnating market share in its home Japan recently.

Fujitsu's handset share in Japan peaked at almost 20% in 2012, but has kept declining since then, and now stands below 10% share in the latest quarters.

Fujitsu to Leave Handset Business
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