'GetOutoftheRed', offer from T-Mobile, launching on May 31st 2017, targets Verizon’s iPhone and Google Pixel customers. Under the new offer, T-Mobile would pay the balance of handset charges of up to US$1000, to the Verizon’s customers who switch to the latter’s network. Per our latest report on the USA smartphone market by operators, in Q1 2017, available here, from the Handset Country Share Tracker (HCST) Service, T-Mobile’s shipments were the highest, with 25% of the market share in the quarter.
The offer to start with, is targeted at Verizon customers who own a Google Pixel, iPhone SE, 6S and the new 7 series smartphones. The offer is likely to be extended to the other devices in future. The current switchers however would have to enrol in T- Mobile’s device insurance plan costing US$15 a month.
