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Will the US be One More Market for Google Android One Program?

by Woody Oh | 1月 19, 2017

Google is reportedly looking to unveil 'Google Android One Smartphone for the US' in Q2 2017. One of the original strength with this phone was that Google was believed to guarantee the firmware upgrade as well as the security software update in the 18 months since the launch so that the phone users would be able to enjoy the pure Android UX in the fastest and safest manner.

This program was initiated in India and other emerging countries in 2014 to bolster the Android ecosystem based on affordable price-range of less than US$100 in wholesale, but the sales of Android One smartphones has gone through sluggishness while there has been another initiatives of building up some higher-priced Android smartphones for US$250 in some countries like Japan and Turkey.

In Japan, Android One 507SH model, designed by Sharp, ranked top 10 chart for the time being in the 2nd half of last year. Apart from Sharp, Kyocera will be joining the list as the Android One maker in Japan from Q1 2017. In Turkey, Android One 4G, designed by General Mobile, has been hitting the top 10 chart, too.

As Google stops the Nexus brand and continues its pure Android experience with a flagship pixel line-ups from last year, this American OS provider and a smartphone vendor might need to fill the market with mid to high-tier Android One smartphones, which might explain why Google is looking to unveil the mid-priced Android One smartphones in countries like the US.

Android One

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