Alcatel has recently started to offer free European flight tickets to UK customers who buy one of their POP 4 smartphones. This unique promotional campaign is designed to raise brand awareness and grow marketshare. Competitors, like Huawei, will be watching closely to see if it works. However, the move looks slightly desperate and is likely to have a negative impact on profits. Clients of our Country Share Tracker (CST) service can read the full analysis here.