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Coolpad To Team Up With Videocon for India Smartphone Market

by Woody Oh | 10月 14, 2015

Coolpad, a very well-known smartphone player in China, but almost unknown outside of its home, is attempting to go abroad by collaborating with local device vendors. The first country looks to be India, the 3rd biggest smartphone market in the world. Coolpad is planning to make use of Videocon's facilities in India to make Coolpad-branded smartphones, targeting to commercialize them in the first half of 2016.

Videocon is one of top 15 smartphone maker in India during Q2 2015, and it aims to enhance its brand awareness and increase its sales revenue by working with Coolpad.

Coolpad had ranked among top 5 in China smartphone market for almost three years before it was pushed out of top 5 recent quarters, mostly due to the lack of killer applications, lack of hit models, lack of strong brand awareness as compared to Huawei (Ascend / Honor) and Xiaomi (Mi / Redmi), and lack of appealing 4G devices.

Coolpad_Videocon_Make in India
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