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South East Asian Smartphone market points to emergence of strong domestic competition

by Rajeev Nair | 9月 17, 2015

Smartphones in the Top 5 South East Asian market went on to constitute 63% of the overall handset shipment there, in Q2 2015. The total smartphone shipments in these 5 countries, added up to 12% of the overall Asia Pacific market, for the quarter. These figures though augur positive for the sub-region, are also indicative of the scope that exists for further growth.

Our recent research from the HCST service, available (here), ranks Indonesia, Vietnam, Philippines, Thailand and Malaysia as the top 5 smartphone markets by shipment, in that order. Indonesia, while accounting for 40% of the shipments, among these 5 nations from the sub-region, also witnessed emergence of strong competition coming from local vendors, to take on the might of global players like Samsung and ASUS. Philippines too boast of a similar smartphone market dynamics.

                                    South East Asian Markets

While Samsung lead in most of these markets local and Chinese vendors have been able to penetrate them, with smartphones positioned for the entry and mid-price tiers. Some of the leading local vendors include the likes of Smartfren, Advan Digital and Cherry Mobile, while Lenovo and Huawei did well among the Chinese players.

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