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Why Samsung is Launching Galaxy S6/S6 Edge in ONLY 20 Countries Next Week

by Woody Oh | 4月 02, 2015

Samsung seems to be taking on a "hunger" and "select and focus" marketing at the same time with their latest flagship, Galaxy S6 and S6 Edge smartphones. While this smartphone behemoth launched their last year's flagship, Galaxy S5, in more than 120 countries globally at the same date in April 2014, Samsung decided not to take the similar approach this year. Instead, Samsung will be launching their S6 and S6 Edge in only selected "TWENTY" countries on April 10, 2015, which is next week. Selected countries are including some key countries such as the US, UK, Germany, China, Japan, South Korea, India, Russia, Chile, Hong Kong, Singapore and UAE.

To be sure, Samsung is launching their new S6 line-ups in almost all the countries across the globe in H1 2015, and we esitmate that the primary reason why Samsung is cutting down on the number of the first available countries in the 2nd week of April, 2015 would be to efficiently focus their resources and shipments in their key countries as a first step, and also to maximize the remaining demands in other hundreads of countries who can't wait to put their hands on these "stylish" and "best performing" devices.

To priortize the marketing resources and generate the purchasing desires for S6 and S6 Edge in those selected countries, Samsung opens up more than 20,000 hands-on experience stores so that potential buys could stop by the stores to feel, experience and play around with the devices in person, which is a somewhat different marketing bid from last year.

Looking at the recently-posted insight report on Galaxy S6 and S6 Edge'Is Samsung Galaxy S6 / S6 Edge An iPhone Killer?', published under Our Wireless Smartphone Strategies (WSS) service, we estimate 45M units of Galaxy S6 and S6 Edge to be shipped in 2015, but the newly-adopted marketing activities such as the reduced number of 1st available countries and the focus on the hands-on experience stores will be likely to play a positive role in exceeding our predictive numbers for this year.

Why Samsung is Launching Galaxy S6/S6 Edge in ONLY 20 Countries Next Week
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