Global smartphone vendors with international brand awareness, such as Samsung and Apple, have long dominated the global smartphone market. But the past few years have seen a swift rise in 'locally-FOCUSED' smartphone vendors, such as Xiaomi, Oppo and Vivo in China, Micromax and Karbonn in India, Wiko in France, BQ in Spain, Cherry Mobile in the Philippines, iMobile in Thailand, Smartfren in Indonesia, Symphony in Bangladesh and Q mobile in Pakistan.

Our recently published report under Handset Country Share Tracker (HCST) service is analyzing who the locally main players are, why they are growing and what international brands can cope with to stop them from moving forward.