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AT&T Impresses with More than a Million Smartphone Sales in Q1 2014

by Ken Hyers | 4月 23, 2014

AT&T reported impressive wireless subscriber gains for Q1 2014, adding 625 thousand net subscriber adds for the quarter.  Smartphones made up the bulk of new handset sales for the operator, accounting for 92 percent of postpaid sales; in total the US wireless operator sold 1.1 million smartphones to both new subscribers and for customer upgrades.

The majority of US wireless customers now use smartphones, with AT&T reporting that as of the end of Q1 2014 78 percent, or 53 million, of its postpaid base now use smartphones, up 10% year-to-year from 48 million in Q1 2013.  AT&T reported that 2.9 million of its postpaid customers had joined its AT&T Next early upgrade plan, allowing them to get a new smartphone every 12 to 18 months.  

Strategy Analytics believes that early upgrade plans will become key drivers of premium smartphone sales in 2014 and beyond as customers accelerate the pace at which they purchase new devices.  Strategy Analytics tracks AT&T and other US wireless operators’ handset shipments in our Handset Country Share Tracker service.  

Smartphone shipments by US operator are reported each quarter in our USA Smartphone Vendor Marketshare by Operator report and over all handset sales in our USA Handset Vendor Marketshare by Operator report.
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