New research from our Emerging Device Technologies (EDT) service forecasts eSIM will penetrate over HALF of all smartphones sold in Western Europe for the first time ever in 2023.

For the first time in history, digital SIM cards will outsell physical "analog" SIMs. This is a landmark event.

Apple iPhone is the no.1 eSIM smartphone vendor in the region. Android models are someway behind on the penetration curve, but growing fast.

Of course, whether operators fully promote eSIM, and whether end-consumers or businesses really care about eSIM, is a whole different matter...

Our updated eSIM smartphone sales and marketshare forecasts by OS by regions thru 2027 are published here.