New research from SA (
here) shows
Samsung has once again
reclaimed its position as the world's
2nd largest 5G smartphone vendor.
Samsung was
no.1 worldwide in 2019, but its crown slipped to
3rd in 2020 as Xiaomi grabbed 2nd place and Apple soared to no.1 at the end of the year.
Things looked bleak in
H1 2021, as Xiaomi opened up a huge 7-point lead. Samsung looked down and out...
But Samsung stayed calm, dusted itself down, upgraded its 5G portfolio, and gradually clawed back its losses by the end of
H2 2021.
Fast-forward to
Q1 2022 and Samsung is now firmly back in
2nd place and has opened up a big 6-point lead over Xiaomi. Samsung is top or near-top in multiple countries worldwide.
Quite a
rollercoaster.
But Samsung cannot rest easy. Apple iPhone has 2 times
more 5G marketshare worldwide at the moment. Samsung has a long road ahead to close the gap, particularly in mega markets like
China and Japan where it trails a big distance behind.
