New research (
here) from our
Emerging Device Techs (EDT) service predicts
Samsung will be the no.1
largest 5G smartphone OEM in the important
Latin America region by 2023.
Facing fierce
competition from Apple iPhone, Motorola and Xiaomi, Samsung is finally starting to
fightback today with improved 5G Android models across markets such as Brazil and Mexico.
Samsung's famous
foldables, such as Z Flip 3, will be particularly important in the fightback for
LatAm buyers during the next two years. Those LatAm influencers with deep pockets, who can afford a "latest and greatest" foldable, above $1000, can help to nudge other regional consumers toward a foldable 5G design that most rivals (like Apple) do NOT yet offer. Samsung has something different for Latin America.