New research from our
EDT (Techs) service predicts global
TWS headphone shipments will
grow a healthy 75% in 2021.
TWS headphones with Bluetooth are among the
fastest-growing mobile categories, outperforming smartphones and tablets several times over.
Apple AirPods drive the industry, of course. But there is a significant wave of
Chinese brands piling into midrange and lower-cost segments, such as
Xiaomi and Huawei.
Companies are also competing on
technology integration, such as voice-assistants or heartrate sensors.
Clients can read our full analysis and forecasts by region and tech
here.