Devices > Emerging Devices Blog

Project Ara Stumbles Echo Past Missteps for Modular Handsets

by Ken Hyers | 8月 19, 2015

Google’s Ara project has once again been postponed, this time pushed back to 2016.  Google has not given the reason for the launch delay, but recent tweets from the Project Ara team indicate that the electropermanent magnets – magnets that attach/detach the modules to board – have failed drop tests.  Currently the Project Ara team is testing new ways to connect the modules and has "dropped" the electropermanent magnets.  Given the necessity for the modules to be both easily swapped in and out, and for devices to successfully manage drop tests, the magnets look to be the Achilles heel of the current design.  Resolving this could easily push the launch of Google’s modular phone project out several months and into 2016.

Project Ara Modular Phone

Strategy Analytics has recently looked at Google’s Ara project, which promises modular phones with swappable components. The recently announced postponement of its launch, last scheduled for August 2015 and now postponed until at least 2016, is not surprising given the nearly two-decade long history of modular phones, which have a long history of failure. In this report we explain why Google Ara has flopped, and why modular phones will not takeoff anytime soon.

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