According to our Wireless Device Strategies (WDS) service, Samsung’s global handset shipments grew less quickly than expected during the fourth quarter of 2013. With Apple catching up with new products and markets, and with Chinese vendors trying to expand further into Samsung’s territories, the South Korean giant needs to address increased competition by developing new markets, strategies and more appealing differentiators in 2014.
In this published report, available to clients of our Wireless Device Strategies (WDS) service, Strategy Analytics examines Samsung's most recent quarterly results and provides insights into its competitive strategy and direction.