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How will the launch of the iPhone 5c affect Apple’s handset shipments?

by Neil Mawston | 9月 19, 2013

The feeling prior to Apple's recent launch of the iPhone 5s and 5c was that the tech giant needed to introduce a cheaper phone if it wanted to exploit the rapid growth in smartphone shipments in developing markets and keep growing its global handset market share. But Apple decided instead to launch a colourful iPhone variant that is slightly cheaper than the top-of-the-range 5s, but still a premium-priced product.

The big question of how, if at all, this unprecedented fork in the iPhone product roadmap will affect overall apple handset shipments is addressed by a newly-published Strategy Analytics report: Global Handset Shipments Forecast by Vendor by Quarter: 2000 to 2014. In this report we forecast the quarterly global handset shipments of the top 11 vendors through to the end of 2014. Subscribers of our Wireless Device Strategies (WDS) service can use the report to anticipate fluctuations in the global handset market and inform their near-term planning.

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