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Sony Focuses on Imaging with Launch of Xperia Z1

by Ken Hyers | 9月 04, 2013

On the eve of IFA 2013 Sony took the wraps off of its new flagship Xperia Z1 smartphone. The premium device features a 5” full HD display and is fully waterproof, but what sets it apart from most other smartphones is a 20.7 megapixel camera and integrated post-processing imaging software that puts it in a class currently defined by the newly-launched Nokia Lumia 1020.

With the Z1 Sony is clearly attacking the premium smartphone space by developing a device that marries the imaging quality of its higher-end compact cameras with a smartphone that is capable of taking pictures in any environment, including under water.

The Xperia Z1 is the obvious successor to the Xperia Z, launched in May, 2013, allowing Sony to land a one-two punch of flagship launches and maintain momentum as it focuses on establishing the Sony brand in the premium smartphone segment. The Xperia Z1 will go on sale beginning in late September, in anticipation of the 2013 holiday shopping season. While it will face stiff competition, not least from the new Apple iPhone(s) expected to be announced next week, it will help cement Sony’s Xperia smartphones as a solid alternative to Samsung’s Galaxy line-up, the premium Android long-tail, and Nokia’s Lumia 1020.

Strategy Analytics explores Sony's mobile strategy in more detail in the following report: Q2’13: Sony: Back In The Game, But Competition in 2nd Tier Group Much Fiercer


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