Devices > Emerging Devices Blog

Strategy Analytics: Global Mobile Phone Shipments Reach 386 Million Units in Q2 2013

by Woody Oh | 7月 26, 2013

Boston, MA - July 25, 2013 - According to the latest research from Strategy Analytics, global mobile phone shipments rose 4 percent annually to reach 386 million units in Q2 2013. Samsung strengthened its leading position with a healthy 28 percent share of all mobile phones shipped worldwide.

Neil Shah, Senior Analyst at Strategy Analytics, said, “Global mobile phone shipments reached 386.0 million units in Q2 2013, rising 4 percent from 371.5 million in Q2 2012. This was the mobile phone industry’s fastest growth rate since the second quarter of 2012. Strong demand for entry-level Android devices in Asia and Latin America drove much of the growth. Samsung continued to dominate, shipping 107.0 million mobile phones worldwide and capturing a solid 28 percent marketshare to solidify its first-place lead.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Nokia’s global mobile phone shipments fell 27 percent from 83.7 million units in Q2 2012 to 61.1 million in Q2 2013. Fading Symbian smartphone volumes and lackluster feature phone demand caused Nokia’s shrinkage. Nokia continued to struggle in the big three markets of China, US and India and these remain key challenges that the Finnish vendor needs to fix as a matter of priority.”

Woody Oh, Senior Analyst at Strategy Analytics, added, “Apple grew 20 percent annually and shipped 31.2 million iPhones worldwide in Q2 2013. Apple’s global mobile phone marketshare inched up slightly to 8 percent, from 7 percent a year earlier. Apple’s share of the mobile phone market is struggling to break through the 10 percent ceiling into double figures, and it will only be able to achieve this on a sustainable basis if it adds new iPhone models at lower price-points or with bigger screens in the future.”

Other findings from the research include:

  • LG held fourth position with 5 percent share of the global mobile phone market. LG has been ramping up its mass-market F and L series, on top of popular models from the Optimus range, and this helped LG to grow at an above-average rate of 36 percent annually in the quarter. LG is now the fastest growing brand among the top five players;
  • ZTE captured 5 percent share of the global mobile phone market in Q2 2013, as the company’s performance stabilized after a weak first quarter of the year. ZTE grew smartphone volumes strongly in the huge China market and it is challenging LG for fourth position globally as a result.

Exhibit 1: Global Mobile Phone Vendor Shipments and Market Share in Q2 2013  [1]

Global Mobile Phone Shipments (Millions of Units)  Q2 '12  Q2 '13 
Samsung  93 107
Nokia  83.7 61.1
Apple  26 31.2
LG  13.1 17.8
ZTE  16.7 17.6
Others  139 151.3
Total 371.5 386

Global Mobile Phone Vendor Marketshare %  Q2 '12  Q2 '13 
Samsung  25.0%  27.7% 
Nokia 22.50% 15.80%
Apple 7.00% 8.10%
LG 3.50% 4.60%
ZTE 4.50% 4.60%
Others 37.40% 39.20%
Total 100.00% 100.00%

Total Growth Year-over-Year % 3.80% 3.90%


The full report, Global Handset Shipments Reach 386 Million Units in Q2 2013, is published by the Strategy Analytics Wireless Device Strategies (WDS) service, details of which can be found here:

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, India and China. Visit for more information.

Americas Contact:

Neil Shah / +1 617 614 0727 /

EMEA Contact:

Neil Mawston / +44 1908 423 628 /

Asia Contact:

Woody Oh / +44 1908 423 665 /

[1] Numbers are rounded. Total in the data-table does NOT include grey phone shipments.



Previous Post: Neil Mawston on WSJ TV for Apple Earnings in Q2 2013 | Next Post: ISIS Mobile Wallet US Rollout seeks to exploit booming NFC handset sales

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: