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When Browsers, Social & Location Platforms Become Mobile Platforms..

by Neil Mawston | 3月 29, 2013

There have been interesting developments in last one year in terms of definition of mobile platform and who are jumping into platformize their offerings. Mobile phone market has become exceedingly app-centric enabling smartphones to grow as fast as the new generation LTE mobile networks. While 2012, was all about Apple's iOS platform dominance with greater challenge and scale by Google's open Android platform, 2013 is going to be the breakout year for multiple platforms. We will see birth and re-birth of almost 6 platforms from Mozilla's Firefox, Canonical's Ubuntu, Jolla's Sailfish and Linux Foundation's Tizen to Windows Phone 8 and BlackBerry 10.

This next wave of newer platforms have atleast three goals in common:

1. To challenge the Android-Apple duopoly

2. To enable true & seamless multi-screen convergence, app stores and services

3. To leverage Linux & HTML5 and build a lighter web-centric OS to target the next billion feature phone users.

This provides a glimpse of a trend that players in internet industry are beefing up their web-centric assets to build the next generation platforms. Mozilla has beefed up its browser Firefox to a whole new HTML5 based platform, Amazon has transformed its web based service platform into a mobile product with Kindle Fires and Google is also doing the same with its browser Chrome in developing Chromebooks. Expect more and more players such as Opera (+Skyfire), Facebook, Twitter, Nokia's Here to beef up their platforms into search, social, comunication and service centric "independent mobile" platforms.

Web has decided that two platforms are enough and there is no room for third, fourth or 'n' number of platforms and it might be right to some extent. However, there are always disruptions in works which will redefine the paradigm of how we will communicate on the move, with each other and with the physical world using these newer platforms andnewer devices form-factors (e.g. Google Glass).


Current Future Mobile Platforms Disruption

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