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Coolpad: From Micro Phone Vendor to 3G Contender

by Neil Mawston | 3月 27, 2013

Our Wireless Device Strategies (WDS) team wrote a report in 2011 predicting Coolpad would be a fast-growing mobile phone microvendor of the future. Fast forward to 2013 and that prediction is on track to coming true. Coolpad, of China, has transitioned from microvendor to a known vendor. Coolpad is now a global top-15 mobile phone player and nearly a top-10 smartphone brand, having surged from almost nowhere two years ago. What is driving the growth? Keen pricing of 3G models, a good Android portfolio for entry users, and a solid retail presence in open channels across China are three main causes of its expansion. However, Coolpad's global growth is coming more in "volume" than "value". Recent financial results indicate profits softened last year. Coolpad will need a hot-selling flagship 3G or 4G phone for international markets (where profits can be larger) if it wants to strengthen profitability this year.

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