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What does the future hold for handset subsidies in Western Europe?

by Neil Mawston | 1月 17, 2013

A court case between the French mobile operators Free Mobile and SFR was recently concluded in SFR’s favor, with the Paris court concluding SFR’s handset subsidies do not hide the true cost of the handset, and do not mislead consumers, as had been alleged. But the existence of such a dispute in the first place illustrates the growing dispute and controversy over whether operators should cut or maintain their subsidies in Europe.

It would not be easy for European operators to consider axing the subsidy entirely as they would risk losing existing and new subscribers in the short term and their ability to influence the distribution strategies of OEMs such as Apple and Samsung.

The following report - Global Handset Subsidy Forecast by Region - which is available to download for clients of Strategy Analytics’ Wireless Device Strategies (WDS) service, provides a detailed overview of the global handset subsidy market.

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