Latest research (here) from our Bluetooth tracker shows TWS music headphone shipments jumped a healthy +30% YoY across the US and Canada during the first quarter of 2022. We expect growth to continue but slow for the rest of the year.

In a region facing economic recession, unrelenting inflation and a Wall Street crash, this TWS segment is a rare beacon of optimism for the gadget industry.

Beats, Jlab, JBL, and little-known Jaybird are currently driving most of North America's growth. Many consumers today are searching for a lower-cost alternative or different design to the ubiquitous Apple AirPods.