Bluetooth tracking devices have come of age.

Those pocket-sized Bluetooth trackers -- to find your lost smartphone, luggage, or car keys -- are set to double in sales worldwide this year.

Apple AirTag leads the way. It is now the clear no.1 global leader. As so often, Apple has re-defined a whole category, with its sleek design, easy usability, and desirable branding. Rivals, like Tile and Samsung, are trailing way behind in Apple's dust.

We forecast worldwide Apple AirTag shipments thru 2027, along with Tile and Samsung, in this new report published here.