Even though the TWS market “began” with Apple AirPods, True Wireless Stereo headsets were actually not a new thing and vendors such as Onkyo, Bragi and Samsung were already offering TWS headsets before Apple introduced its AirPods. Apple can still be credited as the vendor that created the phenomenon of TWS headsets with the launch of AirPods.

TWS headset wholesale ASPs are trending downwards as commoditization of technology, falling IPR costs, economies of scale and a rising number of TWS vendors put downward pressure on prices. This process in turn drives higher sales volumes as TWS headsets become more affordable to a greater number of consumers. 

In 2021 global TWS wholesale ASPs will fall by -19% annually and by -11% in 2022, even as global TWS sales volumes will increase by 51% and 54% over the same period. Revenues will grow 54% in 2021 and 22% in 2022.

United States (US) leads the revenue ranking in 2021 before China and Japan. US takes 30% of all TWS revenues and China takes 22%. United States alone is actually larger market than entire Western Europe by value. China market is currently on par with Western Europe but is estimated to surpass WE by value in 2022. 

Clients of our Bluetooth Device Tracker service can learn more about Apple and other vendors Bluetooth device sales, ASPs and revenue here.