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Podcast: Understanding the Post-Pandemic Consumer

by David Mercer | 7月 14, 2020

In this podcast Strategy Analytics experts discuss our recent research of changing consumer attitudes and behaviors resulting from the Covid-19 pandemic, sharing critical insights from more than 13,000 interviews with people in the US, China, Germany and UK.

We explore topics such as the pandemic-influenced behavior and attitudes of different groups of consumers – who is changing, who isn’t, and why. We discover the most surprising results from the research, how businesses and brands have responded to the pandemic, how people will feel about shopping and how the fear factor will change the way people make decisions.





Podcast Transcript
 

Highlights:

“People make 35,000 choices every day, and they have all been thrown out of the window. The pandemic has had a life-changing impact”

“What people want from brands is authenticity. They want to know that companies are helping people in need”

“Companies need to understand how much the fear factor is a completely new part of the decision making process”

“There are four types of post-pandemic consumer, depending on how seriously they take the situation and how they behave towards health and financial matters”

“People want to shop again, but they won’t feel the same way about it”

“It’s striking how much people are reviewing which brands they are using and buying”

Chair: David Mercer, VP and Principal Analyst

Panel: Arleen Denque, VP, Consumer Insights

Joy Ganvik, VP, Consumer Insights

Matt Hester, Senior Director, Consumer Insights

Strategy Analytics helps clients understand their customers, optimize their user experience, analyze the market and explore their future. Visit www.strategyanalytics.com to find out more, access complimentary research and contact our experts

Previous Post: COVID-19 Tracking Changing Consumer Behaviors and Implications for Brands - US, UK and China

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