On the 9th Nov. 09 NXP announced the release of the UJA107x family, its second generation of CAN/LIN System Basis Chips (SBCs) for in-vehicle networks. http://www.nxp.com/news/content/file_1638.html SBC devices have been around for a while, from NXP and other IC vendors, but demand has been patchy.  The main challenge to adoption has been, and still is, integrated SBC chip cost versus the low cost of an application optimized "discrete" IC design solution using very mature components. Lessons learnt from the first generation are sure to have been applied to help close the gap, while also improving the performance and utility of the new propducts.  Strategy Analytics thinks NXP can expect revenues from SBC products to grow as: - the use of LIN protocol vehicle master-slave subnetworks in  continues to grow in Europe and elsewhere - optional comfort and convenience (multi-node) systems become standard in lower vehicle segments - the use of the "domain-based" E/E architectures approach becomes more widely adopted by volume car makers in new models .......all helping to make the the cost-benefit argument for SBCs stronger.