Automotive > In-Vehicle UX Blog

UX Soup: Episode 56 - Assisted & Automated Driving with Dr Bryan Reimer (Part I)

by Chris Schreiner | 10月 19, 2021

New vehicles are increasingly outfitted with advanced technology that is poorly communicated to the consumer and even to the dealer. Chris and Diana sit down with Dr Bryan Reimer from MIT about how mental models of ADAS system designers and users do not overlap. In his opinion -and we at Strategy Analytics agree with him-, we need to work together and we need to use real world data to a greater degree, as they do at the Advanced Vehicle Technology (AVT) Consortium.

Dr Bryan Reimer

SA Research on Self Driving Vehicles

AVT Consortium

A model for naturalistic glance behavior around Tesla Autopilot disengagements

Driver behavior and the use of automation in real-world driving

Questions? Comments? Email us at UXSoup@strategyanalytics.com

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Diana on LinkedIn

Strategy Analytics UX Innovation Practice



Previous Post: IAA Mobility: The Un-Car Show | Next Post: UX Soup: Episode 57 - Assisted & Automated Driving with Dr Bryan Reimer (Part 2)

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