Electric Vehicles


Governments and environmentalists alike continue to push, rightfully so, to create cleaner methods of transport. But can electric vehicles fill that requirement? How can consumers be persuaded to switch? And is the automotive supply chain actually ready for this change?

To help address those questions our research starts from the bottom-up. Covering everything from semi-conductors and SCGN (silicon carbide & gallium nitride) to on the road vehicles and charging stations, whilst simultaneously doing a deep dive into user’s experiences, desires and pain points with electric vehicles.

This fuels our forecasts and enables us to help you create a product that excites the user and a business strategy that breaks through into the automotive market.


OEM Hybrid and Electric Vehicle Strategies

TSeveral auto groups have announced their strategic plans to become fully electric, as tighter mandates will begin to bite. In those plans, they have also announced the development of electric vehicle platforms and the formation of battery cell joint ventures. With consumer sentiment for EVs rising, demand for battery electric powertrains will see further growth.

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Global xEV Semiconductor Demand Forecast 2019 to 2028

The xEV semiconductor and sensor demand is forecast to grow at a CAAGR of 38% over 2020 - 2025, from $3.4 billion to $16.4 billion. The continued momentum will push market demand to $24.1 billion by 2028. This data model presents a quarterly view of the global outlook for the xEV systems and associated semiconductor and sensor demand.

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UX Evaluation: Volvo XC40 Recharge Full Electric 22MY

Strategy Analytics conducted an evaluation of the Volvo XC40 Recharge Electric 22MY. The system provides a seamless digital experience inside and outside the car, and benefits from the unbeatable Google navigation and speech systems. However, driving features have been relegated too much, hindering their usability.

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Consumer Interest in EVs: Lingering Concerns Meet a COVID Bump

Strategy Analytics undertook an internet-based survey with consumers in the US, UK, and China to investigate their interest in, and concerns with, BEV ownership. This report covers the types of vehicles (BEV, HEV, PHEV, ICE) consumers would consider for their next vehicle along with concerns around range anxiety, price, features, cost, and other factors.

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电动汽车 Research

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Amazon, Tesla, Uber aaaaand DoorDash
since announced plans to add 100,000 electric vans in partnership with EV startup Rivian. This is at a time when FedEx and UPS are reporting severe shortages of delivery vehicles during a pandemic which has many shoppers browsing from home. Amazon’s delivery-centric culture – offering same-, one-day deliveries – was perfectly

Blog | 07/12/2020 Roger Lanctot | Automotive

IAA 2021 Munich - Android Automotive, 5G Dominate Debuts
-Tech battery- electric also marked the production debut of Google’s Android Automotive OS for Renault with its OpenR Link multimedia system. In Vehicle UX © Strategy Analytics 2021 All Rights Reserved | www.strategyanalytics.com 5 2. OEM Announcements Unsurprisingly, with the rapidly approaching ICE phaseouts coming among

Report | 17/09/2021 Edward Sanchez | Automotive

Automotive Semiconductor Industry Performance Snapshot: Q3 2021
electric vehicle traction inverters. The company expects to exit 2023 with a $1 billion run rate for SiC products. Automotive represented 33% of onsemi’s revenues in the third quarter, with the electric vehicle segment driving demand for SiC and Si IGBT products with long- term supply arrangements translating to committed revenues for EVs to ramp

Report | 24/11/2021 Asif Anwar | Automotive

Location Platform Benchmarking Report: 2021
. • Growing consumer and legislative demand for environmentally friendly electric vehicles (EV). • Falling levels of car ownership and rising demand for mobility services, particularly in cities. New vehicles with built-in navigation are becoming standard and will provide an opportunity for growth for in-vehicle navigation suppliers. Furthermore

Report | 20/04/2021 Nitesh Patel | Media & Services

Ride-hailing Usage & Satisfaction: Improvements Needed to Avoid Churn
As Director of In-Vehicle UX Research within the Strategy Analytics UX Innovation Practice, Diana Franganillo is responsible for leading the In-Vehicle UX research service delivering insights on emerging use cases, consumer priorities, and experience optimisation for in-vehicle connectivity and autonomous and electric vehicles. Diana has over

Report | 31/01/2022 Diana Franganillo | Automotive

Looking Back on 25 Years
those reports that my colleagues and I wrote in 1996 and 1997, many of the subjects would not be out of place on a 2021 research agenda.  They included: Component Opportunities in Autonomous Intelligent Cruise Control Trends for Discrete Power MOSFETs The Market for Vehicle Occupant-Sensing Technologies Electric & Electric

Blog | 25/03/2021 Ian Riches | Automotive

Time for a Car Radio Mandate
refuses to turn it on. It is time for a Federal mandate requiring radio reception in cars and on smartphones. Such a mandate may seem unnecessary in a world where all cars already come with built-in FM radios (some electric vehicles lack AM signal reception due to interference issues) as do all Android phones. The argument is that an AM/FM reception

Blog | 16/04/2020 Roger Lanctot | Automotive

GM Earnings: Super Cruising to Connected Mobility Leadership
follow government guidelines and use EPA-approved cleansers in their stores and on new, used, and serviced vehicles. The program, though opposed by some dealers in California, was targeted at restoring consumer confidence in returning to dealer showrooms. On its earnings call, GM asserted that its electric vehicle and autonomous vehicle efforts

Report | 21/05/2020 Roger Lanctot | Automotive

IAA 2021 Munich - Android Automotive, 5G Dominate Debuts
, including a “Race Start” setting that includes “shakers” and loudspeakers to heighten the high-performance electric driving experience. The optional AMG Track Pace package records more than 80 vehicle-specific data points for performance track driving, including lap and segment times. The full-width MBUX Hyperscreen, which is optional on non-AMG

Report | 17/09/2021 Edward Sanchez | Automotive

Innoviz-Volkswagen CARIAD Deal: Second Wave of High-Resolution LiDAR Deployments
overtaken by the new LiDAR-developing start-ups, some of which will be deployed by Chinese electric vehicle start-ups. • But the deployments coming in the 2023-2026 timeframe will be to large auto groups, such as General Motors and Volkswagen, and to more auto makers. Such sensors support autonomous driving platforms that can be scaled to

Report | 12/08/2022 Kevin Mak | Automotive

GoTo Group Impresses With $1.1 Billion IPO, Faces Pressure for Profitability
; enhancing hyperlocal experiences for greater customer convenience; bolstering loyalty and rewards programs as well as financial and merchant services offerings; and investing in high-growth areas, technology, infrastructure, and the transition to electric vehicles (EVs). Still, GoTo faces headwinds in terms of turning a profit. According to public

Report | 29/04/2022 Nicole Schlosser | Automotive

Innovative Audio Technologies: Automotive Applications and Consumer Interest
following trends: • Vehicle usage, once settled in the ‘new normality’ brought by the Covid-19, • Vehicle’s availability and price, now shaped by the Russia-Ukraine war as well as Covid-19 waves, and • The rate of penetration of electric vehicles, which may demand better audio for increased enjoyment of video and gaming whilst charging. http

Report | 25/07/2022 Diane O'Neill | Automotive

Los Angeles Conference Highlights the Smart Cities Concept, Need for Regulations Adjustments as Mobility Revs Up
new mobility methods, including electric vehicles (EVs), autonomous vehicles (AVs) and robotaxi services, micromobility (bikes and scooters and services that enable customers to share them), and the attendant technology to make them easier to use and more equitable. Held at the Japanese American National Museum in Los Angeles, California

Report | 12/01/2022 Nicole Schlosser | Automotive

Compound Semiconductor Industry Review: July - September 2021
claims increases the efficiency and power density of critical applications in electric vehicles. They go on to say that GaN power semiconductors are a key ingredient to achieve the small size, lightweight, and high efficiency required in the next generation of high-performance electric vehicles. Under the terms of the agreement, GaN Systems will

Report | 11/11/2021 Eric Higham | Components

NVIDIA GTC Spring 2022 and the Rush to Announce Unreleased Autonomous Driving Platforms
Automakers are Opting with NVIDIA DRIVE Hyperion Architecture During the keynote it was announced that BYD will be using NVIDIA’s DRIVE Hyperion 8 architecture. BYD is aiming to build a software-defined electric fleet of vehicles with NVIDIA’s autonomous driving reference platforms. Also, during the keynote, NVIDIA announced that Lucid Motor’s

Report | 24/03/2022 Angelos Lakrintis | Automotive


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