Electric Vehicles


Governments and environmentalists alike continue to push, rightfully so, to create cleaner methods of transport. But can electric vehicles fill that requirement? How can consumers be persuaded to switch? And is the automotive supply chain actually ready for this change?

To help address those questions our research starts from the bottom-up. Covering everything from semi-conductors and SCGN (silicon carbide & gallium nitride) to on the road vehicles and charging stations, whilst simultaneously doing a deep dive into user’s experiences, desires and pain points with electric vehicles.

This fuels our forecasts and enables us to help you create a product that excites the user and a business strategy that breaks through into the automotive market.


OEM Hybrid and Electric Vehicle Strategies

TSeveral auto groups have announced their strategic plans to become fully electric, as tighter mandates will begin to bite. In those plans, they have also announced the development of electric vehicle platforms and the formation of battery cell joint ventures. With consumer sentiment for EVs rising, demand for battery electric powertrains will see further growth.

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Global xEV Semiconductor Demand Forecast 2019 to 2028

The xEV semiconductor and sensor demand is forecast to grow at a CAAGR of 38% over 2020 - 2025, from $3.4 billion to $16.4 billion. The continued momentum will push market demand to $24.1 billion by 2028. This data model presents a quarterly view of the global outlook for the xEV systems and associated semiconductor and sensor demand.

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UX Evaluation: Volvo XC40 Recharge Full Electric 22MY

Strategy Analytics conducted an evaluation of the Volvo XC40 Recharge Electric 22MY. The system provides a seamless digital experience inside and outside the car, and benefits from the unbeatable Google navigation and speech systems. However, driving features have been relegated too much, hindering their usability.

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Consumer Interest in EVs: Lingering Concerns Meet a COVID Bump

Strategy Analytics undertook an internet-based survey with consumers in the US, UK, and China to investigate their interest in, and concerns with, BEV ownership. This report covers the types of vehicles (BEV, HEV, PHEV, ICE) consumers would consider for their next vehicle along with concerns around range anxiety, price, features, cost, and other factors.

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电动汽车 Research

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2022 Shifters Report: There Is Not a Clear Winner That Suit Us All
, whilst in the West the top-rated gear shifter implementations are the traditional ones, China welcomes more novel implementations. • OEM Hybrid and Electric Vehicle Strategies: Global OEMs Plan For All- Electric Future • An Overview of China's xEV Legislation: Mandates on OEMs • UX Evaluation: Aiways U5 • Global xEV Semiconductor and Sensor

Report | 18/08/2022 Diana Franganillo | Automotive

EV Apps and Infotainment - 2021 Update
to last year’s report, “Electric Vehicle Apps 2020: OEM Competitive Landscape – Features & Functions,” which took a detailed look at the available OEM and third-party EV apps. Since most of the updates since that time are more iterative in nature, this year’s report focuses primarily on major changes since that time. The electric

Report | 08/06/2021 Edward Sanchez | Automotive

Xpeng Motors Updated Roadmap for Autonomous Driving: A Glimpse into one of China's Intelligent Start-Ups
Motors, formerly known as XiaoPeng Motors, is a Chinese electric vehicle and technology company that designs and manufactures intelligent vehicles that are integrated with the internet and utilize the advancements of artificial intelligence. The company was founded back in 2014 and has headquarters in Guangzhou, Guangdong province. Xpeng Motors

Report | 10/11/2020 Angelos Lakrintis | Automotive

Automotive Sensor Demand 2019 to 2028 - October 2021
Cover Page 2016 AUTOMOTIVE SENSOR DEMAND 2019-2028 - PUBLISHED OCTOBER 2021 2017 Copyright © Strategy Analytics 2021 2018 2019 Notes: 2020 This datafile is based upon a detailed, model-by-model vehicle production forecast that was published by LMC Automotive in October 2021, and dated as its Q3 2021 2021 forecast. It has a substantially

Report | 15/10/2021 Ian Riches | Automotive

A2B Digital Audio Bus: Solving the challenges of EMI and NVH?
vehicles, clearly one of the strong attributes of the A 2 B databus (the ability to ‘virtually’ reduce noise, vibration and harshness) might seem less compelling, however, electric vehicles will be plagued for some time by high levels of RF/EMI created by high voltage inverters. These EMI issues remain a strong reason for developers to adopt the

Report | 02/11/2020 Richard Robinson | Automotive

Interest in Dash Cams: Potential Even Outside of China
Director of In-Vehicle UX Research within the Strategy Analytics UX Innovation Practice, Diana Franganillo is responsible for leading the In-Vehicle UX research service delivering insights on emerging use cases, consumer priorities, and experience optimisation for in-vehicle connectivity and autonomous and electric vehicles. Diana has over 15 years

Report | 16/06/2022 Diana Franganillo | Automotive

Car-sharing in a European Capital City: Where is the limit?
early adopters, the ecosystem has grown continuously. Although Covid-related lockdowns impacted their usage, they were also benefited by people’s wariness about the use of public transport. Not only have the fleets improved –think of the first Car2Go’s and emov’s vehicles, the electric Smart Fortwo and the Citroën C-Zero-, but also the companies

Report | 26/01/2023 Diana Franganillo | Automotive

Boosted by the Pandemic, Car Subscriptions Services Abound. How Many Will Stick Around?
charge. Three offer this feature for a fee. • Eight provide subscription services to businesses. A handful of companies are also selling car subscription services as an effective way to encourage electric vehicle adoption. Connected Mobility © Strategy Analytics 2022 All Rights Reserved | www.strategyanalytics.com 10 A

Report | 11/03/2022 Nicole Schlosser | Automotive

Automotive Semiconductor Demand Forecast 2018 to 2027 - January 2021
respect to NEV (New Energy Vehicle) and hybrid electric vehicles (which are defined as ICE (internal combustion engine) vehicles). This has been coupled with China re-introducing/extending consumer incentives also. We believe that the inventory correction efforts were a little too successful, and the strong recovery in the Chinese market in

Report | 22/01/2021 Asif Anwar | Automotive

UX Evaluation: 22MY Mercedes EQS
but still improvable digital assistant. 4. An interior lighting that has been designed and purposed well to delight but also to support the driver when used to provide feedback (e.g., temperature changes, presence of a vehicle on the blind spot when attempting a lane change). 5. A navigation system with embedded electric intelligence. 6

Report | 30/09/2022 Diana Franganillo | Automotive

New Digital Key Standard Opens The Door To Fob-Less Car-Sharing
synonymous with technology associated with battery electric vehicle brands and start-up auto makers. The Xpeng G3 can be opened with a Huami Amazfit smartwatch or a Xiaomi Mi 9 Pro smartphone handset, both NFC-enabled devices. Connected Mobility Copyright © Strategy Analytics 2020 | www.strategyanalytics.com 6 of 8 1.2. NFC-Based

Report | 11/03/2020 Kevin Mak | Automotive

New Digital Key Standard Opens The Door To Fob-Less Car-Sharing
(ES8) and Xpeng (G3) have already deployed NFC-based entry systems. As with Tesla, the entry system is synonymous with technology associated with battery electric vehicle brands and start-up auto makers. The Xpeng G3 can be opened with a Huami Amazfit smartwatch or a Xiaomi Mi 9 Pro smartphone handset, both NFC-enabled devices

Report | 11/03/2020 Kevin Mak | Automotive

2022 Premium Audio Report: Sony and Bang & Olufsen Closing In On Bose
electric vehicles. Diana has over 15 years of experience in UX and human factors and has successfully led projects globally in the automotive and aviation industries. Prior to joining Strategy Analytics in May 2021, Diana worked at Renault Group, Jaguar Land Rover, NATS and Airbus Military. Diana holds a MSc in Human Factors from Cranfield

Report | 09/06/2022 Diana Franganillo | Automotive

Volkswagen’s and Aeris’ Ventic JV Disrupts Connectivity
8 Implications From these announcements it is clear that Volkswagen AG and its portfolio of global brands — Seat, Skoda, Porsche, Audi, etc. — are positioned to support Volkswagen multiple global objectives to launch a 100% connected vehicle line-up within a few years along with a rapidly expanding offering of connected electric vehicles

Report | 05/02/2020 Roger Lanctot | Automotive

China Market: Automotive Policy Tracker Database
system architecture and standard framework of artificial intelligence Foused on data information plaform for intelligent trasportation, vehicle to road network, electric vehicle plate recognition etc. http://www.gov.cn/zhengce/zhengceku/2020-08/09/content_5533454.htm 23 Implementation Opinions on Further Optimizing the Business Environment and Better

Report | 17/06/2021 Kevin Li | Automotive


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