User Experience Strategies用户体验战略


UXS Technology Planning Report: Smartphones

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Report Summary:

Smartphones: Towards the Frictionless Experience

This report presents Strategy Analytics’ User Experience Strategies research into the needs, behaviors, and expectations of smartphone users.

Emphasis is placed on profiling intending purchasers, analyzing current satisfaction and brand loyalty; determining color and size preferences; and exploring the implications of emerging trends around physical design, locking features, and artificial intelligence.

Recommendations are provided for delivering the most compelling experiences for future smartphone users.

Table of Contents

Executive Summary 3
Introduction and Methodology 5
Smartphone Owners: Satisfaction and Brand Loyalty 7
Smartphone Intenders 13
Smartphone: Color Preference 23
Smartphone: Size Preference 33
Physical Design Trends: Maximizing Display Size 40
HMI Trends: Minimizing Physical Effort and Friction 47
Security Trends: Locking Functions 53
Enhanced Intelligence 67
Conclusion 82
Analyst Contacts 88
Appendix: Survey Demographics 90

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