Author: Chris Schreiner


Publication Date: 2月 08 2018


Pages: 72


Report Type: Presentation, PowerPoint



 用户体验战略

UXS Technology Planning Report: Conversational UIs




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Report Summary:

Conversational UIs, in the initial form of chatbots, are poised to shape the way users communicate with businesses, their smart homes and soon, a plethora of connected devices.  These chatbots will provide a more engaging and efficient conversational experience for the user than traditional methods of communication.  However, three primary barriers will hinder their adoption rate: discovery, usability, and security.

This report presents Strategy Analytics’ User Experience Strategies observational research into the emerging behaviors, needs, and pain points of consumers regarding use of conversational chatbots. Based on this research, recommendations are provided for delivering the optimal chatbot experience.



Table of Contents

Executive Summary 4
Introduction and Methodology 6
Overview of Conversational UIs & Chatbots 8
User Personas 15
Overview of Chatbot Platforms 20
Chatbot Discovery Methods 24
Chatbot Use Cases 32
Design Considerations 345
Critical success factors 50
Potential Barriers for Adoption 59
The Future of Chatbots 62
Conclusions 68
UXS Contacts 71

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