User Experience Strategies用户体验战略


Next Gen TV: Screen Quality, Size, and Reliability are Main Purchasing Factors in the US

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Report Summary:

In the US, screen quality, size, and reliability/reputation are the three main purchasing factors for survey respondents’ next TV purchase, with the majority of respondents indicating that they plan on purchasing a TV that is bigger than the one they currently own. As awareness of 4K increases and the amount of available content rises, interest in having a 4K TV has also increased. Next generation TV feature interest also includes the ability to control and monitor smart home appliances. While consumers desire a variety of options to control the TV, including a smartphone/tablet, voice control and gesture control, they still want the option to use a dedicated remote control, due to ease and reliability. However, it is important the dedicated remote is not outdated and provides quick access and ease of navigation to content of interest. A touchscreen/touchpad remote is now looked upon to provide that effortless and fluid navigation that has long been sought after to overcome the cumbersome smart TV experience.
Table of Contents

4.1     Layout 8

4.2     Animation  11

11.        Appendix: Respondent Profiles (Online Survey) 31

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