User Experience Strategies用户体验战略

用户体验战略

Mobile Cloud, Streaming Media, and IM Experience Strongest Increases in Frequency of Use



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Report Summary:

The US continued to experience greater frequency of adoption and use of various mobile services than in Western Europe.  However, Western Europe continues to experience a stronger and much more rapid growth rate of mobile service frequency of use than the US.  Media-rich services across both regions, along with enhanced messaging features within IM in the US, are showing the strongest increases in frequency of use over the past year. 


Table of Contents

1. Executive Summary
2. Introduction
3. Mobile Data Services: Reported Frequency of Use
4. Mobile Data Services: Reported Frequency of Use by Age
5. Mobile Data Services: Reported Frequency of Use by Gender
6. Mobile Data Services: Reported Frequency of Use by Smartphone OS
7. Conclusion
8. Analyst Contacts
9. Participant Profiles


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