User Experience Strategies用户体验战略

用户体验战略

Instant Messaging Catches Up with Web Browsing as Most Frequently Used Mobile Services in China



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Report Summary:

Web browsing has long been the most frequently used service in China, as well as in the US and Western Europe.  However, new survey data from Strategy Analytics shows that Instant Messaging has caught up with mobile web browsing frequency of use in China.  More than twice as many consumers in China are looking to OTT IM services over more traditional MMS, on a weekly basis.  Video calling and mobile wallet frequency of use experienced the greatest increase in weekly usage over last year.


Table of Contents

 

1. Executive Summary
2. Introduction
3. Mobile Data Services: Reported Frequency of Use
    3.1 Mobile Data Services: Reported Frequency of Use by Gender
    3.2 Mobile Data Services: Reported Frequency of Use by Age
    3.3 Mobile Data Services: Reported Frequency of Use by Smartphone Tier
    3.4 Mobile Data Services: Reported Frequency of Use by Smartphone Operating System
4. Conclusion
5. Analyst Contacts
6. Participant Profiles


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