This report presents the findings of Strategy Analytics’ Media  & Services UX expert evaluation of Google Play Music service.  To understand the user experience and functionality of Google Play Music, Strategy Analytics reviewed this streaming music service to explore the user interface, differentiating experiences and core features.  The expert review was completed in August 2015, accessing Google Play Music via its native Music app on a Motorola Droid Turbo running Android software 5.1.   Based on our analysis of Google’s music service, this report provides key highlights and recommendations for streaming music services.

• Introduction
• UX Overview
• Differentiating Experiences
• Core Features
  •  Listen Now: Initial Setup
  • Listen Now: Contextual Recommendations
  • Listen Now: Brand New Music
  • Signing Up For All Access
  • Listen Now: Recommended For You
  • Search
  • Search: Activity
  • Music Videos
  • Browse Stations
  • Playing music
  • Top Charts, New Releases
  • Cancelling/Freezing Paid Service
• Conclusions