Author: Paul Brown

Publication Date: 10月 28 2014

Pages: 39

Report Type: Benchmark


Consumer Preference for Smartwatch and Bracelet Designs

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Report Summary:

In focus group interviews with consumers, over half of participants who wear a watch do so primarily as a fashion accessory. Many consumers report that they do not wear a watch as they have their smartphone to tell the time. In a hands-on evaluation of 11 existing smartwatches and bands, the Samsung Gear 2 was rated the highest for style and design, with the Pebble rated the lowest.

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