Author: Paul Brown


Publication Date: 10月 28 2014


Pages: 39


Report Type: Benchmark



 用户体验战略

Consumer Preference for Smartwatch and Bracelet Designs




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Report Summary:

In focus group interviews with consumers, over half of participants who wear a watch do so primarily as a fashion accessory. Many consumers report that they do not wear a watch as they have their smartphone to tell the time. In a hands-on evaluation of 11 existing smartwatches and bands, the Samsung Gear 2 was rated the highest for style and design, with the Pebble rated the lowest.


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