User Experience Strategies用户体验战略


CES 2017: Which Announcements Aim at Improving the User Experience and Open Up New Use Cases?

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Report Summary:

While Amazon’s Alexa, drones, autonomous cars, and VR/AR were obvious themes of this year’s CES, one underlying theme this report aims to address is what announcements are improving these spaces and providing a more useful, usable, and compelling experience?   Various announcements involving Alexa, gamification and licensing of drones, Lego robots, HTC’s Vive Tracker, and Under Armour’s new connected shoes all look to do just that in the coming year.

Table of Contents

1. Executive Summary 3
2. Alexa Everywhere 4
3. Gamification of Drones & Lego Brings Robotics and Coding to Kids 7
     3.1 Gamification and Brand Licensing of Drones 7
     3.2 Larger Drones Are Collapsing and Becoming More Portable 9
     3.3 Lego Brings Robotics and Coding to Younger Users 11
4. Xiaomi Debuts at CES, Shows Bezel-Less Phablet; ZTE Hawkeye Born From Project CSX 14
5. Augmented and Virtual Reality Are Everywhere 17
6. Smarter Shoes and Hybrid Smartwatches 22
     6.1 Under Armour’s Connected Shoes Identify if You Are Ready to Work Out 22
     6.2 Fossil Launches Three Hybrid Smartwatches, Offers Different Branded          Smartwatches 23
7. Conclusions 26
8. Analyst Contacts 27

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