User Experience Strategies高级HMI战略

Ask the author
Author: Christopher Dodge
Publication Date: 11月 29 2018
Pages: 13
Report Type: Report, PowerPoint



Bank Of America’s Erica Chatbot: Upfront Transparency & Constant Education Drive Usage

Available to Clients Only

This report is available to Strategy Analytics clients only. You can see the benefits of becoming a client here.

Already a client, login to download this report.

To discuss pricing options please contact our sales representative.
Contact Us

Report Summary:

Chatbots are becoming the present and future of B2C communication and are being deployed across a wide range of industries. Financial institutions like Bank of America have developed their own conversational UI chatbots in an attempt to accommodate the current needs and behaviors of their customers and provide a quicker, more convenient banking experience.
Within the first three months of launching Bank of America’s Erica AI chatbot had over 1 million users. Strategy Analytics has identified two solid executions which have helped BofA gain this level of success and what they are doing to make the AI chatbot experience within their app remain both useful, usable, and compelling for their customers’ banking needs.

Table of Contents

Introduction & Overview 2
Chatbot Use Cases  3
Consumer Interest in Advanced Messaging Features  4
Success of Erica  5
Erica Usability  7
User Experience Summary 10
Analyst Contacts  11

For more information about our services please contact us or email

Service Subscription

  • Access this report as part of a service subscription
  • Benefits of a service subscription:
    • Access to industry leading analysts
    • Both current and historical repository of research
    • Timely updates to forecasts, market share, market sizing, and trendsEtc.

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message:

please enter captcha from left