User Experience Strategies用户体验战略


Amazon Go: Fad or Future of Retail?

Add to Cart

Report Summary:

Earlier this year, Amazon opened the first completely cashier-less grocery/convenience store.  Strategy Analytics conducted a consumer-focused evaluation of the Amazon Go experience, in order to explore the viability of the concept, and if done well, what it might mean for future retail UX worldwide.  Is this a fantasy created by and for the Amazon ecosystem, or does this idea truly have legs?  Which use cases does the concept serve well, and where does it fall short?

Table of Contents

1.       Amazon Go UX Evaluation  3

   1.1     Registration  3

   1.2     Amazon Go App  5

   1.3     Entering the Store  7

   1.4     In-Store Experience  8

   1.5     After-Store Experience and Purchase Confirmation  11

2.       Going Cashier-less  13

   2.1     Impact on the User 13

   2.2     Impact on the Retailer 13

3.         Analyst Contacts  15

For more information about our services please contact us or email

Let's talk

Now you know a little about us, get in touch and tell us what your business problem is.
Inquiry / Message: