User Experience Strategies用户体验战略

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Author: Paul Brown
Publication Date: 9月 30 2016
Pages: 20
Report Type: Buyer Analysis
用户体验战略

AliPay and WeChat Dominate As Mobile Payment Becomes a Daily Activity in China



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Report Summary:

This report presents the findings of Strategy Analytics’ focus groups with mobile payment service users in Shenzhen, China. Participants reported that mobile payment services have become one of the main payment options in their daily life, with some claiming that mobile payment services have become the major or preferred payment method. WeChat Wallet and AliPay were the two most commonly used mobile payment services due to the ease of making payments and comprehensive coverage.
Table of Contents

  1. Executive Summary
  2. Introduction
  3. Usage of Mobile Payment Services
    3.1 Mobile Payment Experience
    3.2 Usage 9
    3.2.1 The Largest Single Transaction
    3.2.2 WeChat Wallet or AliPay
    3.2.3 Mobile Payment Services Other Than WeChat/AliPay
    3.3 Behaviour Change Caused by Mobile Payment Services
    3.4 Satisfaction
    3.5 Security Concerns
  4. Conclusion
  5. Analyst Contacts
  6. Appendix: Participant Profile



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