Consumer Sentiment Analytics消费者感知分析

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Author: Kevin Nolan
Publication Date: 8月 21 2019
Pages: 8
Report Type: Report, Word



Samsung Flagship Generational Analysis: Exploring the Relationship Between Review Volume and Shipments

Report Summary:

This report studies US shipments and consumer reviews of Samsung’s flagship smartphone models S7-S10 in an attempt to identify whether there is any predictive relationship between the two. If analysis of early buyer reviews can predict sales performance, could such an analysis be leveraged to inform pricing, promotion or other marketing decisions over the life cycle of the product?

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